Publishing Date: 7 November, 2026
Names are usually rejected because they are too similar to an existing company or LLP, conflict with a registered trademark, use restricted words without approval, or are too general for your business. Searching first and using a distinctive word greatly improves your chances.
The rules are in Rule 8 and Rule 8A of the Companies (Incorporation) Rules, 2014, read with section 4 of the Companies Act, 2013. Approval is at the Central Registration Centre's discretion, so no one can guarantee a name.
| Reason | Example of the problem |
|---|---|
| Same or similar to an existing name | Only a plural, spelling or word order differs |
| Registered trademark conflict | The name matches another party's registered mark |
| Restricted words | Bank, Insurance, Stock Exchange or Bharat without the needed approval |
| Too general | A name such as "Best Trading" with no distinctive word |
| Does not match the objects | A "Technologies" name with a trading object |
| Government implication | A name suggesting a government link |
Read more in our guide to choosing a company name.
RUN allows one resubmission to fix defects. If that fails, a fresh application and fee are usually needed. Read the officer's remark carefully, since changing the problem word often helps more than rewording the whole name.
Company registration does not give you a trademark. Consider trademark registration early, especially for a consumer brand. Our company registration service includes name checks before filing.
Q1. How many names can be proposed?
RUN takes one name for each application with a resubmission option. SPICe+ Part A allows up to two proposed names.
Q2. Can I use my own surname?
Yes, it is often accepted, but the name must still meet the rules. Adding a distinctive word and an activity helps.
Q3. Does name approval give brand protection?
No. It only reserves the name on the company register. Brand protection comes from trademark registration.
Q4. How long does a reserved name last?
For a new company, generally 20 days from approval.
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